Ciele - GOCap - TSP - JA - 2025 Brown

A ciele athletics x the speed project joint adventure.
the speed project was founded in 2013 as an unsanctioned footrace from los angeles to las vegas with no set route, no specific rules, and only one goal: to get there as fast as possible. TSP has since evolved into a series of global experiences, rooted in radical participation and sharing stories through an unconventional approach to running. Designed by culprit research project & erik siador

Details:

- lightweight, fast-drying performance-ready COOLmatic | PLUS fabric and repreve recycled performance fiber.
- UPF +40 protection on the brim, front panel and back panel.
- machine washable.
- pliable SOFTflat brim for easy packability.
- reflective detailing for night run visibility.
- ciele athletics™ million miles guarantee.
- 5 panel fit. 58 cm. adjustable. one size fits most.
- weight 62 grams.
- designed for people who run.

- main fabric: 100% recycled polyester. 
- secondary fabric: 95% recycled polyester  5% elastane

WHAT IS THE SPEED PROJECT?

It all started as a lofty idea, a musing over drinks back in 2013.

 “What if we ran from LA to Vegas?”

Together, Nils and a team of 5 others including renowned coach Blue Benadum made plans to run a relay from the Santa Monica pier to the iconic Las Vegas sign by any means necessary. It would mean renting an RV, scouting out routes in Death Valley, and mentally preparing themselves for very little sleep. Thus the mantra was born: “No Rules” and “No Spectators.” There was no designated route and no guarantee.

Five years later it’s become the official-unofficial race of the modern-day distance runner, purely by word of mouth, with the help of some beautiful Instagram photography. You can’t sign up (you have to be invited), you have to supply your own support crew, and you’re pretty much on your own as you plan your trek across the desert.

It’s been likened to Hunter S. Thompson’s novel Fear and Loathing in Las Vegas, a surreal, drug-fueled car trip across the desert complete with philosophical banter, spiritual awakenings, and countercultural commentary.
The Speed Project is a little bit like that, minus the drugs. You’re breaking down the body through physical exertion while achieving spiritual enlightenment along the way.